What is luxury for you?

We think definition of luxury depends on each person's own preferences. When you look at luxury products or experiences the underlying common theme is they are all mostly of exceptional quality. We can agree that Quality does not come from just wishing for it. Artisans have to perfect their craft in some cases over generations (ex: Swiss watches, French wines, Italian designers, German Cars, Chinese silk, Indian Diamond cutters to name a few). Such pursuit of perfection provides all others with great experiences, comforts and indulgences.

The ultimate goal of seeking luxury is to live one's life to the fullest abundance.